Digital Marketing Archives - Page 5 of 6

Pivot, and pivot quickly – don’t remain married to one idea!

Angel Funded Companies, Digital Marketing, Emerging Stage, Pivots, Software Products / By Biswanath Patel

Biswanath Patel co-founded BuyT in 2012 along with Yogesh, Abhishek, and Sunil. Three of them are techies from IIT while Sunil handles affiliate relationships. They call BuyT the product recommendation platform – whenever people are reading anything on the net, or consuming content on mobile, they recommend available options and the best product/service they might …

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Make the product easy to use for the customers

Digital Marketing, Emerging Stage, Marketplace, VC Funded Companies / By Saurabh Kumar

Saurabh Kumar founded Grofers along with Albinder Dhindsa in January’14. Saurabh is a graduate of IIT Bombay and University of Texas in Austin. Grofers is an on-demand delivery service from stores around you. The service is currently available in Delhi NCR, Mumbai and BangalorePrior to starting Grofers, Saurabh was heading operations at Rasilant Technologies. He …

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Immense focus on product design and quality

Digital Marketing, Expansion Stage, Marketplace, VC Funded Companies / By Rajiv Srivatsa

Rajiv Srivastava co-founded Urban Ladder with Ashish Goel in July 2012. The founders saw a huge gap in the furniture space in India, customers were devoid of good quality furniture due to lack of trusted brands and poor service in this category. They launched Urban Ladder with the aim of making a million Indian homes beautiful, …

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Vertical-focus-gets-faster-sales-success-for-B2B-SaaS-startups

Digital Marketing, Emerging Stage, Inside Sales, Outside Sales, Software Products / By Nilesh Patel

Nilesh Patel, Co-Founder and CEO of LeadSquared, started marketing automation software company with his co-founder colleagues Sudhakar Gorti and Prashant Singh. Before LeadSquared all three built a successful software product engineering business called Proteans, which was bought over by Symphony Teleca. Nilesh believes that marketing technology is going to be a very big market. In …

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Customer retention is more important than Customer Acquisition

Bootstrapped Companies, Digital Marketing, Early Stage, Marketplace / By Vinay Pahlajani

Vinay Pahlajani is a serial entrepreneur and has been a startup enthusiast through out his career. He is the founder & CEO of India’s first alumni referral network – CATCHUP (https://letscatchup.net), which helps jobseekers get hired, through referrals from their alumni communities. An alumnus of IIT Kanpur, he has worked as an innovation consultant for …

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Make a product that the market wants

Bootstrapped Companies, Digital Marketing, Media and Advertisement, Services / By Samir Chaudhary

Samir Chaudhary (Samir) has been a marketing person throughout his career. After his Engineering, he did his MBA at IIM Bangalore and worked with Reckitt, redBus and Brittania before he co-founded The Media Ant along with Mayank Bidawatka and Mukesh Agrawal. While at redBus, Samir and Mayank wanted information on offline advertising vehicles but they …

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Aligning with a partner to see volume growth

Bootstrapped Companies, Digital Marketing, Emerging Stage, Technology Partners / By Mohandas P Unni

Mohan founded Nucore along with Suhail VP and Muhammed Niyas . The three of them being classmates added a lot of bonding within the founding team. Nucore has a product that focusses on Air Travel and Car Rental verticals. Mohan recollects the time when they began as software services form, when the three co-founders took different directions …

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Align your product with the business model of the customer

Angel Funded Companies, Digital Marketing, Emerging Stage, Marketplace / By Arunkumar Athiappan

Arun Athiappan, Co Founder and CEO of Ticketgoose, began the company along with Karthi Easwaramoorthy and Vasudevan Ramaswamy. Arun was an entrepreneur in the past from 1992 till 2000 and was an IT consultant for a few years before stating once again With his neighbor Karthi who was in the US for almost 15 years, …

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Be aligned to the vision but be grounded with an activity

Bootstrapped Companies, Digital Marketing, Early Stage, Marketplace / By Naveen Lakkur

Naveen Lakkur is the Founder & CEO of (wwww.HomeConnectOnline.com). His one line introduction is “Converting Creative Concepts into Commerce with Compassion” He is an entrepreneur as well as an evangelist. With over two decades of professional experience spread worldwide, he has been instrumental in fostering over 50 concepts to have become commercial realities globally. He …

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Get-You-first-customer-at-any-cost-Abdul-Gafoor-Infinite-Open- Source-Team

Get your first customer at any cost

Bootstrapped Companies, Digital Marketing, Early Stage, Outside Sales, Software Products / By Abdul Gafoor

Abdul Gafoor is the Co-Founder & COO of Infinite Open Source Solutions LLP. He started the company along with four other co-founders (Abdul Majeed, Ameen Islahi, Ashok KS, Pavanan Ghosh). Three of them studied engineering together and also had worked together for around 6 months in the same company which gave them a lot of …

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