Established Firm Archives - First Few Customers

Align your Marketing Strategies based on your Buyer Behavior

Cold Calling, e-commerce, Established Firm, VC Funded Companies / By Vaitheeswaran K

About Vaithee and Fabmall Co Founding team K Vaitheeswaran (Vaithee) co-founded India’s first e-commerce company Fabmart.com (later re-branded Indiaplaza) along with 5 other Co Founders and helped build brand, scaled company, raised investments of several million US dollars. He is happy with the pioneering efforts he took in e-commerce since 1999 that has helped create a fast growing internet retail …

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Domain knowledge as your biggest Differentiator

Bootstrapped Companies, Established Firm, Healthcare, Known Network, KPO, Services / By Gopi Natarajan

How Omega Healthcare began Gopinath Natarajan (Gopi), co-Founder Omega Healthcare, has over 30 years of technical and management background. Gopi did his schooling and college in Chennai. He got into the world of software in 1980 and moved to the US in 1982. He always had an urge to be on his own from his …

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Convince the First Customer on your capability to deliver

Bootstrapped Companies, Established Firm, Outside Sales, Software Services / By Partap Aggarwal

Genesis of IDS Infotech Partap K Aggarwal Founded IDS Infotech in 1989. He was working for some time in the US and decided to come to India. He understood the cost arbitrage model that India can offer and decided to start an IT software services firm. He started his software services firm in Chandigarh where …

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Unconventional Marketing to suit your buyer persona

Established Firm, Traditional Marketing, Travel, VC Funded Companies / By Dhruv Shringi

Beginning of Yatra Dhruv Shringi Co-Founded Yatra.com in Jan 2006. Dhruv used to work for Ebooker Plc in London as its Director which was acquired by Cendant Corporation – a USD 30Bil company. After that, the idea of moving back to India and starting something on his own germinated in his mind. Dhruv thought about …

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Convert all your failures into opportunities and succeed

Bootstrapped Companies, Established Firm, Outside Sales, Software Products / By Arun Nathani

Genesis of Cybage Arun talks about his experiences in his formative years in Founding and in shaping Cybage. He talks about the first few 1)Breaths 2)Steps 3)Tiny wonderful things that took Cybage to what it is today. Arun cautions that his sales stories at Cybage is not a sensational visionary fable coming from a far …

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Differentiating with Services and with the Delivery Model to fight the biggies

Established Firm, Inside Sales, Outside Sales, Software Services, VC Funded Companies / By Krishnakumar Natarajan

Genesis of Mindtree Krishnakumar Natarajan (KK), Co-Founder of Mindtree did his education in Chennai. He did his BE in College of Engineering, Guindy and did his MBA from XLRI. In 1981, he joined the fledgling IT industry by taking up a job with ORG systems and then joined Wipro as one of the early employees …

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Democratization of your offerings to differentiate in the global market

Established Firm, Inside Sales, ITeS, Outside Sales, VC Funded Companies / By Raman Roy

Raman Roy, Founder of Quatrro is widely regarded as “the Pioneer” and “Father of the Business Process Outsourcing (BPO) industry” in India. Since 1992 he has played a pivotal role in promoting India as a preferred destination for Remote Processing to mainly North American and European companies. He has directly created over 35,000 new jobs …

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Belief – Common thread to run diverse businesses without any background

Bootstrapped Companies, Established Firm, Outside Sales, Recruitment, Services / By M V Subramanian

M V Subramanian (MVS) Co Founded Future Focus Infotech. He speaks passionately about “belief” being the only factor in getting his first customer for his four ventures. He did his engineering in Mechanical and worked with GEC Alstom as an engineer for almost seven years before his entrepreneurial stint began. MVS says that he builds …

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Differentiate on Innovation and great teams to win against large competitors

Digital Marketing, Established Firm, Outside Sales, Software Services, VC Funded Companies / By AshokSoota

Ashok Soota Co-Founded Happiest Minds with 11 Co-Founders. Prior to founding Happiest Minds in August 2011, Soota led the growth of Wipro’s IT business from $2Mn to $500Mn run-rate. Subsequently, he was founding Chairman & MD of MindTree and led it through a highly successful IPO. Soota was President of CII and also President of …

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Identify a Niche to differentiate against the biggies

Bootstrapped Companies, Digital Marketing, Established Firm, Inside Sales, Software Services / By Gowri Shankar Subramanian

Gowri Shankar Co-Founded Aspire Systems along with a large founding team of 6 people. The CoFounders were a combination of people who studied with him or having worked with him in the past. But over the initial few years, a few founders left and the core founding team now are Shankar Krishnamoorthy and Bhoovarahan Thirumalai, …

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