Idea Stage Sales

Build the product for a smaller segment of market for your first customer

BFSI Industry, Idea Stage Sales / By

Praveen Gupta Co-Founded Symphony Fintech along with two of his other friends from BITS Pilani,  J P Gupta and Sanjay Das (NRI). Praveen and JP have been in the business of providing IT Infrastructure service and solutions(Comtel) for Stock Broking industry in India, for more than 20 years. Sanjay Das has been working on Technology solutions for Wall …

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Working with prospects to co create the product

Bootstrapped Companies, Idea Stage Sales, Inside Sales, Product / By

Krishi Star(Founded by Bryan Lee & Arnav Saxena) is an early stage social enterprise that enables small farmers increase their incomes. The company manufactures value added food products especially the Import substitutes from raw materials sourced directly from small farmers. These products are manufactured at a factory which is owned by Farmer producer organizations. So, …

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Understanding Total Cost of Ownership of customers

Bootstrapped Companies, Cold Calling, Established Firm, Idea Stage Sales, Known Network, Software Products / By

Duleep is the Co-founder and director of Software Associates, a market leader that has developed a Hospital Management Software product implemented successfully in more than 250 hospitals. Duleep brings over 20 years of expertise in building products and providing solutions in SMB healthcare and logistics verticals for domestic markets. Areas of specialisation include marketing and business …

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Innovate to differentiate and win early customers

Bootstrapped Companies, Idea Stage Sales, Software Services / By

Shibu and I founded Cabot Technologies (www.cabotsolutions.com), in 2006 as a technology firm dealing with Java and Open Source Web technologies. The first source of leadgen and customer acquisition were through the online market places and through good customer interactions and sound technical advise, were able to retain our clients for long term and also …

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The founders, in each article, will discuss the sales secrets of their early days on how they acquired their first few customers inspite of many odds they faced.

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