VC Funded Companies Archives - First Few Customers

Align your Marketing Strategies based on your Buyer Behavior

Cold Calling, e-commerce, Established Firm, VC Funded Companies / By Vaitheeswaran K

About Vaithee and Fabmall Co Founding team K Vaitheeswaran (Vaithee) co-founded India’s first e-commerce company Fabmart.com (later re-branded Indiaplaza) along with 5 other Co Founders and helped build brand, scaled company, raised investments of several million US dollars. He is happy with the pioneering efforts he took in e-commerce since 1999 that has helped create a fast growing internet retail …

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Utilize your extended network to win your First Customer

BFSI Industry, Emerging Stage, Outside Sales, VC Funded Companies / By Anup Pai

How Fintellix Started Anup Pai and Vivek Subramanyam come in with couple of decades of experience. Both of them did their engineering in Mechanical in NIT Karnataka. Anup worked in the BankTech space for over a decade and Vivek had gained experience in growing large IT businesses. They spotted an opportunity in Analytics in the …

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Unconventional Marketing to suit your buyer persona

Established Firm, Traditional Marketing, Travel, VC Funded Companies / By Dhruv Shringi

Beginning of Yatra Dhruv Shringi Co-Founded Yatra.com in Jan 2006. Dhruv used to work for Ebooker Plc in London as its Director which was acquired by Cendant Corporation – a USD 30Bil company. After that, the idea of moving back to India and starting something on his own germinated in his mind. Dhruv thought about …

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Frugal Marketing to run successful consumer business First Few Franchisees

Digital Marketing, Emerging Stage, Franchisees, VC Funded Companies / By Venkatesh Iyer

From Corporate Finance to Selling Vada Pav’s Venkatesh Iyer and Shivdas Menon, pals for a long time, co-founded Goli Vada Pav in 2004. Both of them worked together in the Corporate Financial Services space. Venkat describes their typical day – Talking to hundreds of business owners and understanding their business and their ideas, shortlisting the …

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Align with a strong partner for the first few sales with large enterprises

Emerging Stage, Software Products, VC Funded Companies / By Balaraman Jayaraman

About Bala and Congruent Balaraman Jayaraman (Bala) began his journey at Congruent Solutions since 1999 after acquiring a part of the equity. He relocated to build the US subsidiary in 2000 and grew it significantly and the company became more US centric. He had a good amount of outsourcing experience from his past stint in the US …

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Thought Leadership – Knowledge based Selling to build trust with your customers

Digital Marketing, Marketplace, Real Estate, VC Funded Companies / By Dhruv Agarwala

Dhruv Agarwala, Co-Founder of Proptiger.com grew up in Kolkata. He talks about “thought leadership” in one’s domain as a way to differentiate against competitors and build trust with one’s customers. He went to the US to do his BS in Materials Science & Engineering at Northwestern University and received a Stanford University Fellowship to …

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Pivot Fast or Die Slow

Digital Marketing, Emerging Stage, Marketplace, Travel, VC Funded Companies / By Shiju Radhakrishnan

Genesis of iTraveller Shiju Radhakrishnan Co Founded iTraveller along with Nisanth Kumar, Chitra Parija, Amit Singh, Rachna Kalra & Pooja Pande. Shiju did his MBA from SP Jain Institute of Management & Research, Nisanth is a computer science engineer from Kannur University, Chitra is a graduate in Commerce, Rachna has her bachelors in mass communication, Amit Singh is an MBA from …

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Scientific Analysis and Professional Selling to get your first few sales

Emerging Stage, Healthcare, Outside Sales, VC Funded Companies / By Ramesh Emani

Genesis of InstaHealth. Ramesh Emani Co-Founder & CEO InstaHealth, did his engineering from JNTU and his M.Tech from IIT Kanpur. Insta Health Solutions focusses on Hospital Management and Treatment Management solutions for the Healthcare market in emerging markets of India, Middle East, South East Asia and Africa. He spent close to 25 years at Wipro from 1983 …

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Differentiating with Services and with the Delivery Model to fight the biggies

Established Firm, Inside Sales, Outside Sales, Software Services, VC Funded Companies / By Krishnakumar Natarajan

Genesis of Mindtree Krishnakumar Natarajan (KK), Co-Founder of Mindtree did his education in Chennai. He did his BE in College of Engineering, Guindy and did his MBA from XLRI. In 1981, he joined the fledgling IT industry by taking up a job with ORG systems and then joined Wipro as one of the early employees …

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Making online furniture buying experience, inspirational!

Digital Marketing, Expansion Stage, Marketplace, VC Funded Companies / By Mehul Agrawal

CoFounder Mehul Agrawal shares his journey of making FabFurnish.com India’s leading online home retailer. Read on. “I always knew I’d start my own venture,” says Mehul Agrawal – the young and bright entrepreneur. After graduating from St. Xavier’s and attaining an MBA from IIM-Calcutta, Mehul joined Boston Consulting Group in 2009. He shuttled between …

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